Rare Beauty
Rare Beauty is breaking down unrealistic standards of perfection. This is makeup made to feel good in, without hiding what makes you unique—because Rare Beauty is not about being someone else but being who you are.
"I think Rare Beauty can be more than a beauty brand—it can make an impact. I want us all to stop comparing ourselves to each other and just start embracing our own uniqueness." - Founder, Selena Gomez
We are on a mission to help everyone celebrate their individuality by redefining what beautiful means. We want to promote self-acceptance and give people the tools they need to feel less alone in the world. Our vision is to create a safe, welcoming space in beauty—and beyond—that supports mental well-being across age, gender identity, sexual orientation, race, cultural background, physical or mental ability, and perspective.
We believe in the beauty of imperfections.
We nurture a caring, respectful community.
We create meaningful connections and relationships.
We champion authenticity and positivity.
We lead with transparency to build trust.
We believe there is power in being vulnerable.
Brand’s Products
Soft Pinch Liquid Blush
Rare Beauty’s Soft Pinch Liquid Blush has been a game-changer in my makeup routine! The formula is incredibly pigmented, so just a tiny amount goes a long ...
Soft Pinch Liquid Blush
Rare Beauty’s Soft Pinch Liquid Blush has been a game-changer in my makeup routine! The formula is incredibly pigmented, so just a tiny amount goes a long ...
Soft Pinch Liquid Blush
I’ve been using this for months now and this is one of the best blush I used! One dot is so pigmented and is enough for you. Just make sure to blend and wo...
Soft Pinch Liquid Blush
I’ve been using this for months now and this is one of the best blush I used! One dot is so pigmented and is enough for you. Just make sure to blend and wo...
Soft Pinch Liquid Blush
This was my best purchase ever! I already own this for almost a year and it’s still not finished! The product is dewy and it makes me glow everytime I use ...
Soft Pinch Liquid Blush
This was my best purchase ever! I already own this for almost a year and it’s still not finished! The product is dewy and it makes me glow everytime I use ...
Soft Pinch Liquid Blush
I've been using Rare Beauty's Soft Pinch Liquid Blush, and it's amazing! This blush blends effortlessly, giving my cheeks a beautiful, natural flush. The l...
Soft Pinch Liquid Blush
I've been using Rare Beauty's Soft Pinch Liquid Blush, and it's amazing! This blush blends effortlessly, giving my cheeks a beautiful, natural flush. The l...
Soft Pinch Liquid Blush
This is one my recent purchases and i’d say, this now has become my most favorite blush! Bought the HOPE shade. The positive comments, reviews and articles...
Soft Pinch Liquid Blush
This is one my recent purchases and i’d say, this now has become my most favorite blush! Bought the HOPE shade. The positive comments, reviews and articles...
Soft Pinch Liquid Blush
went to sephora with this blush in mind and I didn't regret my purchase at all. i got the shade "happy" a.k.a the perfect shade of pink for me. this blush ...
Soft Pinch Liquid Blush
went to sephora with this blush in mind and I didn't regret my purchase at all. i got the shade "happy" a.k.a the perfect shade of pink for me. this blush ...
Soft Pinch Liquid Blush
I chanced upon purchasing the travel size version of this blush in Wisdom and all I can say is "a little goes a long way". Really love the color payoff an...
Soft Pinch Liquid Blush
I chanced upon purchasing the travel size version of this blush in Wisdom and all I can say is "a little goes a long way". Really love the color payoff an...
Soft Pinch Liquid Blush
This is a pricey but worth it! It is pigmented but easy to blend. A little dot is enough to create a natural looking blush.
Soft Pinch Liquid Blush
This is a pricey but worth it! It is pigmented but easy to blend. A little dot is enough to create a natural looking blush.
Soft Pinch Liquid Blush
Review: Rare Beauty's Soft Pinch Liquid Blush is a game-changer! As someone who's always been cautious about blush, this product has completely won me ove...
Soft Pinch Liquid Blush
Review: Rare Beauty's Soft Pinch Liquid Blush is a game-changer! As someone who's always been cautious about blush, this product has completely won me ove...
Soft Pinch Liquid Blush
I have 3 shades of this blush: Happy, Bliss and Encourage. I loved Happy the most because it gives off this flushed pink color that looks natural with fair...
Soft Pinch Liquid Blush
I have 3 shades of this blush: Happy, Bliss and Encourage. I loved Happy the most because it gives off this flushed pink color that looks natural with fair...
Soft Pinch Liquid Blush
I've been using this blush for over a year but it still looks new and full! I love how long-lasting and pigmented this is. I personally like their matte fi...
Soft Pinch Liquid Blush
I've been using this blush for over a year but it still looks new and full! I love how long-lasting and pigmented this is. I personally like their matte fi...
Soft Pinch Liquid Blush
Rare Beauty, the cosmetics brand founded by Selena Gomez, has gained immense popularity for its inclusive and high-quality products. One of their standout ...
Soft Pinch Liquid Blush
Rare Beauty, the cosmetics brand founded by Selena Gomez, has gained immense popularity for its inclusive and high-quality products. One of their standout ...
Soft Pinch Liquid Blush
I love Rare Beauty omgg, it's super lightweight ang pigmented
Soft Pinch Liquid Blush
This blush was superb! I was iffy with trying a liquid blush at first because I have oily, sensitive skin. I was gifted this blush and I immediately fell i...
Soft Pinch Liquid Blush
This blush was superb! I was iffy with trying a liquid blush at first because I have oily, sensitive skin. I was gifted this blush and I immediately fell i...
Soft Pinch Liquid Blush
Rare Beauty’s Soft Pinch Liquid Blush has been a game-changer in my makeup routine! The formula is incredibly pigmented, so just a tiny amount goes a long ...
Soft Pinch Liquid Blush
Rare Beauty’s Soft Pinch Liquid Blush has been a game-changer in my makeup routine! The formula is incredibly pigmented, so just a tiny amount goes a long ...
Soft Pinch Liquid Blush
Rare Beauty, the cosmetics brand founded by Selena Gomez, has gained immense popularity for its inclusive and high-quality products. One of their standout ...
Soft Pinch Liquid Blush
Rare Beauty, the cosmetics brand founded by Selena Gomez, has gained immense popularity for its inclusive and high-quality products. One of their standout ...
Soft Pinch Liquid Blush
This was my best purchase ever! I already own this for almost a year and it’s still not finished! The product is dewy and it makes me glow everytime I use ...
Soft Pinch Liquid Blush
This was my best purchase ever! I already own this for almost a year and it’s still not finished! The product is dewy and it makes me glow everytime I use ...
Soft Pinch Liquid Blush
went to sephora with this blush in mind and I didn't regret my purchase at all. i got the shade "happy" a.k.a the perfect shade of pink for me. this blush ...
Soft Pinch Liquid Blush
went to sephora with this blush in mind and I didn't regret my purchase at all. i got the shade "happy" a.k.a the perfect shade of pink for me. this blush ...
Soft Pinch Liquid Blush
I chanced upon purchasing the travel size version of this blush in Wisdom and all I can say is "a little goes a long way". Really love the color payoff an...
Soft Pinch Liquid Blush
I chanced upon purchasing the travel size version of this blush in Wisdom and all I can say is "a little goes a long way". Really love the color payoff an...
Soft Pinch Liquid Blush
I've been using this blush for over a year but it still looks new and full! I love how long-lasting and pigmented this is. I personally like their matte fi...
Soft Pinch Liquid Blush
I've been using this blush for over a year but it still looks new and full! I love how long-lasting and pigmented this is. I personally like their matte fi...
Soft Pinch Liquid Blush
I love Rare Beauty omgg, it's super lightweight ang pigmented
Soft Pinch Liquid Blush
I’ve been using this for months now and this is one of the best blush I used! One dot is so pigmented and is enough for you. Just make sure to blend and wo...
Soft Pinch Liquid Blush
I’ve been using this for months now and this is one of the best blush I used! One dot is so pigmented and is enough for you. Just make sure to blend and wo...
Soft Pinch Liquid Blush
Review: Rare Beauty's Soft Pinch Liquid Blush is a game-changer! As someone who's always been cautious about blush, this product has completely won me ove...
Soft Pinch Liquid Blush
Review: Rare Beauty's Soft Pinch Liquid Blush is a game-changer! As someone who's always been cautious about blush, this product has completely won me ove...
Soft Pinch Liquid Blush
This blush was superb! I was iffy with trying a liquid blush at first because I have oily, sensitive skin. I was gifted this blush and I immediately fell i...
Soft Pinch Liquid Blush
This blush was superb! I was iffy with trying a liquid blush at first because I have oily, sensitive skin. I was gifted this blush and I immediately fell i...
Soft Pinch Liquid Blush
This is a pricey but worth it! It is pigmented but easy to blend. A little dot is enough to create a natural looking blush.
Soft Pinch Liquid Blush
This is a pricey but worth it! It is pigmented but easy to blend. A little dot is enough to create a natural looking blush.
Soft Pinch Liquid Blush
I've been using Rare Beauty's Soft Pinch Liquid Blush, and it's amazing! This blush blends effortlessly, giving my cheeks a beautiful, natural flush. The l...
Soft Pinch Liquid Blush
I've been using Rare Beauty's Soft Pinch Liquid Blush, and it's amazing! This blush blends effortlessly, giving my cheeks a beautiful, natural flush. The l...
Soft Pinch Liquid Blush
This is one my recent purchases and i’d say, this now has become my most favorite blush! Bought the HOPE shade. The positive comments, reviews and articles...
Soft Pinch Liquid Blush
This is one my recent purchases and i’d say, this now has become my most favorite blush! Bought the HOPE shade. The positive comments, reviews and articles...
Soft Pinch Liquid Blush
I have 3 shades of this blush: Happy, Bliss and Encourage. I loved Happy the most because it gives off this flushed pink color that looks natural with fair...
Soft Pinch Liquid Blush
I have 3 shades of this blush: Happy, Bliss and Encourage. I loved Happy the most because it gives off this flushed pink color that looks natural with fair...
Soft Pinch Liquid Blush
I have 3 shades of this blush: Happy, Bliss and Encourage. I loved Happy the most because it gives off this flushed pink color that looks natural with fair...
Soft Pinch Liquid Blush
I have 3 shades of this blush: Happy, Bliss and Encourage. I loved Happy the most because it gives off this flushed pink color that looks natural with fair...
Soft Pinch Liquid Blush
I've been using Rare Beauty's Soft Pinch Liquid Blush, and it's amazing! This blush blends effortlessly, giving my cheeks a beautiful, natural flush. The l...
Soft Pinch Liquid Blush
I've been using Rare Beauty's Soft Pinch Liquid Blush, and it's amazing! This blush blends effortlessly, giving my cheeks a beautiful, natural flush. The l...
Soft Pinch Liquid Blush
This is one my recent purchases and i’d say, this now has become my most favorite blush! Bought the HOPE shade. The positive comments, reviews and articles...
Soft Pinch Liquid Blush
This is one my recent purchases and i’d say, this now has become my most favorite blush! Bought the HOPE shade. The positive comments, reviews and articles...
Soft Pinch Liquid Blush
This is a pricey but worth it! It is pigmented but easy to blend. A little dot is enough to create a natural looking blush.
Soft Pinch Liquid Blush
This is a pricey but worth it! It is pigmented but easy to blend. A little dot is enough to create a natural looking blush.
Soft Pinch Liquid Blush
I’ve been using this for months now and this is one of the best blush I used! One dot is so pigmented and is enough for you. Just make sure to blend and wo...
Soft Pinch Liquid Blush
I’ve been using this for months now and this is one of the best blush I used! One dot is so pigmented and is enough for you. Just make sure to blend and wo...
Soft Pinch Liquid Blush
Review: Rare Beauty's Soft Pinch Liquid Blush is a game-changer! As someone who's always been cautious about blush, this product has completely won me ove...
Soft Pinch Liquid Blush
Review: Rare Beauty's Soft Pinch Liquid Blush is a game-changer! As someone who's always been cautious about blush, this product has completely won me ove...
Soft Pinch Liquid Blush
This blush was superb! I was iffy with trying a liquid blush at first because I have oily, sensitive skin. I was gifted this blush and I immediately fell i...
Soft Pinch Liquid Blush
This blush was superb! I was iffy with trying a liquid blush at first because I have oily, sensitive skin. I was gifted this blush and I immediately fell i...
Soft Pinch Liquid Blush
This was my best purchase ever! I already own this for almost a year and it’s still not finished! The product is dewy and it makes me glow everytime I use ...
Soft Pinch Liquid Blush
This was my best purchase ever! I already own this for almost a year and it’s still not finished! The product is dewy and it makes me glow everytime I use ...
Soft Pinch Liquid Blush
went to sephora with this blush in mind and I didn't regret my purchase at all. i got the shade "happy" a.k.a the perfect shade of pink for me. this blush ...
Soft Pinch Liquid Blush
went to sephora with this blush in mind and I didn't regret my purchase at all. i got the shade "happy" a.k.a the perfect shade of pink for me. this blush ...
Soft Pinch Liquid Blush
I chanced upon purchasing the travel size version of this blush in Wisdom and all I can say is "a little goes a long way". Really love the color payoff an...
Soft Pinch Liquid Blush
I chanced upon purchasing the travel size version of this blush in Wisdom and all I can say is "a little goes a long way". Really love the color payoff an...
Soft Pinch Liquid Blush
I've been using this blush for over a year but it still looks new and full! I love how long-lasting and pigmented this is. I personally like their matte fi...
Soft Pinch Liquid Blush
I've been using this blush for over a year but it still looks new and full! I love how long-lasting and pigmented this is. I personally like their matte fi...
Soft Pinch Liquid Blush
I love Rare Beauty omgg, it's super lightweight ang pigmented
Soft Pinch Liquid Blush
Rare Beauty’s Soft Pinch Liquid Blush has been a game-changer in my makeup routine! The formula is incredibly pigmented, so just a tiny amount goes a long ...
Soft Pinch Liquid Blush
Rare Beauty’s Soft Pinch Liquid Blush has been a game-changer in my makeup routine! The formula is incredibly pigmented, so just a tiny amount goes a long ...
Soft Pinch Liquid Blush
Rare Beauty, the cosmetics brand founded by Selena Gomez, has gained immense popularity for its inclusive and high-quality products. One of their standout ...
Soft Pinch Liquid Blush
Rare Beauty, the cosmetics brand founded by Selena Gomez, has gained immense popularity for its inclusive and high-quality products. One of their standout ...