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Pantene Philippines

THE HISTORY OF PANTENE
From Roots to Crowning Glory
For many years, Pantene has been helping women worldwide solve their hair woes, boosting confidence and empowering women to shine from within. Let's take a look at the Pantene story.
1940s | A Swiss Discovery
In 1940s Switzerland, scientists from Swiss drug company Hoffman-La Roche discovered the wonders of Panthenol. Used for treating burnt skin, it was found that the healing properties of this vitamin also gave incredible benefits to damaged hair.
1960s |The Birth of Pro-V Science
With this amazing discovery, Hoffman-La Roche partnered with The Vitamin Pope, Dr. Gustav Erlemann to develop an exclusive formula that could be used in haircare products. After investing countless hours to refine this discovery—from engineering to testing, and perfecting every aspect—Dr. Erlemann created the first Pantene haircare formula, laying the foundation for Pro-V Science.
1986 |Making Waves in the Hair World
In 1986, Pantene launched an advertising campaign that is now regarded as one of the most iconic campaigns of all time. At the time it was released, it was highly controversial due to one line that had beautiful models saying, "Don't hate me because I'm beautiful". It was seen as narcissistic, so some groups criticised it.
However, this strong stance elevated Pantene to a brand that was bold and allowed women to feel empowered about beauty. It also skyrocketed Pantene to be one of the most known haircare brands.
1990s | A Global Leap
In the early 1990s, Pantene began a rapid expansion into more countries across the world. Some of these countries include Australia, New Zealand, Central and Eastern Europe, the Middle East, North Africa, Latin America, Korea, Japan, just to name a few. Today, Pantene continues to make its way to shelves all over the world, with the aim of giving women strong and beautiful hair.
1997 | The Height of Fashion
As awareness and affinity for the Pantene brand name grew amongst women, Pantene quickly became the darling of the fashion runways in the late 1990s, with endorsements from Milan Fashion Week, Vogue, Cosmopolitan, and more.
2010 | Rocket Science Hair
In 2010, Pantene collaborated with NASA, using their modelling technology to uncover new information about the molecular structure of hair. This discovery empowered Pantene to reinvent haircare, improving formulas to ensure every drop of Pantene nourishes hair from inside out.
2012 | Pursuit for Perfection
The Pantene Hair Research Alliance was established in 2012 to take Pantene’s research and development to another level. Partnering Science with Beauty, the Alliance continues to develop stronger solutions for building a more efficient haircare regime. Today, after more than 60 years of development and over 1000 formulations, Pantene’s relentless pursuit for perfection continues to give women all over the world healthier, more nourished hair.

THE HISTORY OF PANTENE
From Roots to Crowning Glory
For many years, Pantene has been helping women worldwide solve their hair woes, boosting confidence and empowering women to shine from within. Let's take a look at the Pantene story.
1940s | A Swiss Discovery
In 1940s Switzerland, scientists from Swiss drug company Hoffman-La Roche discovered the wonders of Panthenol. Used for treating burnt skin, it was found that the healing properties of this vitamin also gave incredible benefits to damaged hair.
1960s |The Birth of Pro-V Science
With this amazing discovery, Hoffman-La Roche partnered with The Vitamin Pope, Dr. Gustav Erlemann to develop an exclusive formula that could be used in haircare products. After investing countless hours to refine this discovery—from engineering to testing, and perfecting every aspect—Dr. Erlemann created the first Pantene haircare formula, laying the foundation for Pro-V Science.
1986 |Making Waves in the Hair World
In 1986, Pantene launched an advertising campaign that is now regarded as one of the most iconic campaigns of all time. At the time it was released, it was highly controversial due to one line that had beautiful models saying, "Don't hate me because I'm beautiful". It was seen as narcissistic, so some groups criticised it.
However, this strong stance elevated Pantene to a brand that was bold and allowed women to feel empowered about beauty. It also skyrocketed Pantene to be one of the most known haircare brands.
1990s | A Global Leap
In the early 1990s, Pantene began a rapid expansion into more countries across the world. Some of these countries include Australia, New Zealand, Central and Eastern Europe, the Middle East, North Africa, Latin America, Korea, Japan, just to name a few. Today, Pantene continues to make its way to shelves all over the world, with the aim of giving women strong and beautiful hair.
1997 | The Height of Fashion
As awareness and affinity for the Pantene brand name grew amongst women, Pantene quickly became the darling of the fashion runways in the late 1990s, with endorsements from Milan Fashion Week, Vogue, Cosmopolitan, and more.
2010 | Rocket Science Hair
In 2010, Pantene collaborated with NASA, using their modelling technology to uncover new information about the molecular structure of hair. This discovery empowered Pantene to reinvent haircare, improving formulas to ensure every drop of Pantene nourishes hair from inside out.
2012 | Pursuit for Perfection
The Pantene Hair Research Alliance was established in 2012 to take Pantene’s research and development to another level. Partnering Science with Beauty, the Alliance continues to develop stronger solutions for building a more efficient haircare regime. Today, after more than 60 years of development and over 1000 formulations, Pantene’s relentless pursuit for perfection continues to give women all over the world healthier, more nourished hair.
Brand’s Products
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Pantene Hair Fall Control Shampoo

I have thin, frizzy hair and struggle with hair loss, but pantene hairfall control shampoo helped reduce breakage and made my hair feel smoother. it doesn’...


Pantene Hair Fall Control Shampoo
I have thin, frizzy hair and struggle with hair loss, but pantene hairfall control shampoo helped reduce breakage and made my hair feel smoother. it doesn’...

Pantene Hair Fall Control Shampoo
I've tried many anti hair fall shampoo but this pantene hair fall control is the only shampoo na nahiyang sa hair ko. Super sulit and will always be one in...

Pantene Hair Fall Control Shampoo
I've tried many anti hair fall shampoo but this pantene hair fall control is the only shampoo na nahiyang sa hair ko. Super sulit and will always be one in...

Pantene 3 Minute Miracle Total Damage Care Intensive Conditioner

I use this for more than 5 years already. What I can say is that until now i still love the scent and my hair is manageable every time using this. I have f...


Pantene 3 Minute Miracle Total Damage Care Intensive Conditioner
I use this for more than 5 years already. What I can say is that until now i still love the scent and my hair is manageable every time using this. I have f...

Pantene Total Damage Care Shampoo
I’ve been using Pantene Total Damage Care Shampoo for a few weeks now, and honestly, it’s pretty good. My hair used to feel super dry and kind of rough, es...

Pantene Total Damage Care Shampoo
I’ve been using Pantene Total Damage Care Shampoo for a few weeks now, and honestly, it’s pretty good. My hair used to feel super dry and kind of rough, es...

Pantene Hair Fall Control Shampoo

I been using this product ever since, It makes my hair so smooth and lessens hair fall. The scent was long lasting in hair. It makes my hair more manageabl...


Pantene Hair Fall Control Shampoo
I been using this product ever since, It makes my hair so smooth and lessens hair fall. The scent was long lasting in hair. It makes my hair more manageabl...

Daily Moisture Repair Shampoo
This shampoo is a great budget-friendly choice for dry, damaged hair!

Daily Moisture Repair Shampoo
This shampoo is a great budget-friendly choice for dry, damaged hair!

Pantene 3 Minute Miracle Total Damage Care Intensive Conditioner

Due to some of its ingredients not being safe for curly hair (silicones and alcohol to be exact), I won't be using this as much. But for a quick remedy for...


Pantene 3 Minute Miracle Total Damage Care Intensive Conditioner
Due to some of its ingredients not being safe for curly hair (silicones and alcohol to be exact), I won't be using this as much. But for a quick remedy for...

Daily Moisture Repair Shampoo

Always and forever I love Pantene. Even my daughter loves it. It makes hair smooth and shiny. No tangles and my hair became healthy.


Daily Moisture Repair Shampoo
Always and forever I love Pantene. Even my daughter loves it. It makes hair smooth and shiny. No tangles and my hair became healthy.

Pantene Total Damage Care Shampoo
Pantene has been a trusted brand in our household, truly pantene lives up to its name! My hair is always fragrant and smooth, it keeps me feeling fresh all...

Pantene Total Damage Care Shampoo
Pantene has been a trusted brand in our household, truly pantene lives up to its name! My hair is always fragrant and smooth, it keeps me feeling fresh all...

Daily Moisture Repair Shampoo
Ever since using this product, my hair hasn’t felt dry! I am known for having the driest hair ever because i always opt for rebonding but now embracinv cur...

Daily Moisture Repair Shampoo
Ever since using this product, my hair hasn’t felt dry! I am known for having the driest hair ever because i always opt for rebonding but now embracinv cur...

Pantene 3 Minute Miracle Total Damage Care Intensive Conditioner

Super good at hair and no damage hair colorbis chestnut brown


Pantene 3 Minute Miracle Total Damage Care Intensive Conditioner
Super good at hair and no damage hair colorbis chestnut brown

Pantene Total Damage Care Shampoo

Honestly, I never tried using Pantene before. But a friend that I always envied because of her super shiny, dull free and straight hair told me to try Pant...


Pantene Total Damage Care Shampoo
Honestly, I never tried using Pantene before. But a friend that I always envied because of her super shiny, dull free and straight hair told me to try Pant...

Pantene 3 Minute Miracle Total Damage Care Intensive Conditioner

Absolutely loving my hair after using the Pantene 3 Minute Miracle Total Damage Care Intensive Conditioner! My hair feels incredibly smooth, soft, and revi...


Pantene 3 Minute Miracle Total Damage Care Intensive Conditioner
Absolutely loving my hair after using the Pantene 3 Minute Miracle Total Damage Care Intensive Conditioner! My hair feels incredibly smooth, soft, and revi...

Pantene Total Damage Care Shampoo

Never had a bad day with Pantene, always feeling confident with my hair even without combing. It also wears all day fragrance that makes you feel fresh and...


Pantene Total Damage Care Shampoo
Never had a bad day with Pantene, always feeling confident with my hair even without combing. It also wears all day fragrance that makes you feel fresh and...

Pantene Total Damage Care Shampoo

I've been using this shampoo for 2 weeks and my hair has been soft and repaired.


Pantene Total Damage Care Shampoo
I've been using this shampoo for 2 weeks and my hair has been soft and repaired.

Pro-V Micellar Rosewater Shampoo and Conditioner

Soothing rosewater scent and makes my scalp feel so clean without drying it out. Keeps my scalp feeling hydrated and smelling fresh!


Pro-V Micellar Rosewater Shampoo and Conditioner
Soothing rosewater scent and makes my scalp feel so clean without drying it out. Keeps my scalp feeling hydrated and smelling fresh!

Pantene 3 Minute Miracle Total Damage Care Intensive Conditioner

This product makes my hair smoother and leaves a smell that last all day!


Pantene 3 Minute Miracle Total Damage Care Intensive Conditioner
This product makes my hair smoother and leaves a smell that last all day!

Daily Moisture Repair Shampoo

I've used this product and it really fixed my hair problem. It has a good fragrant and gives my hair smooth and manageable.


Daily Moisture Repair Shampoo
I've used this product and it really fixed my hair problem. It has a good fragrant and gives my hair smooth and manageable.

Pantene Hair Fall Control Shampoo

I have thin, frizzy hair and struggle with hair loss, but pantene hairfall control shampoo helped reduce breakage and made my hair feel smoother. it doesn’...


Pantene Hair Fall Control Shampoo
I have thin, frizzy hair and struggle with hair loss, but pantene hairfall control shampoo helped reduce breakage and made my hair feel smoother. it doesn’...

Pantene Hair Fall Control Shampoo
I've tried many anti hair fall shampoo but this pantene hair fall control is the only shampoo na nahiyang sa hair ko. Super sulit and will always be one in...

Pantene Hair Fall Control Shampoo
I've tried many anti hair fall shampoo but this pantene hair fall control is the only shampoo na nahiyang sa hair ko. Super sulit and will always be one in...

Pantene 3 Minute Miracle Total Damage Care Intensive Conditioner

I use this for more than 5 years already. What I can say is that until now i still love the scent and my hair is manageable every time using this. I have f...


Pantene 3 Minute Miracle Total Damage Care Intensive Conditioner
I use this for more than 5 years already. What I can say is that until now i still love the scent and my hair is manageable every time using this. I have f...

Daily Moisture Repair Shampoo

Always and forever I love Pantene. Even my daughter loves it. It makes hair smooth and shiny. No tangles and my hair became healthy.


Daily Moisture Repair Shampoo
Always and forever I love Pantene. Even my daughter loves it. It makes hair smooth and shiny. No tangles and my hair became healthy.

Pantene Total Damage Care Shampoo
Pantene has been a trusted brand in our household, truly pantene lives up to its name! My hair is always fragrant and smooth, it keeps me feeling fresh all...

Pantene Total Damage Care Shampoo
Pantene has been a trusted brand in our household, truly pantene lives up to its name! My hair is always fragrant and smooth, it keeps me feeling fresh all...

Daily Moisture Repair Shampoo
Ever since using this product, my hair hasn’t felt dry! I am known for having the driest hair ever because i always opt for rebonding but now embracinv cur...

Daily Moisture Repair Shampoo
Ever since using this product, my hair hasn’t felt dry! I am known for having the driest hair ever because i always opt for rebonding but now embracinv cur...

Pantene 3 Minute Miracle Total Damage Care Intensive Conditioner

Super good at hair and no damage hair colorbis chestnut brown


Pantene 3 Minute Miracle Total Damage Care Intensive Conditioner
Super good at hair and no damage hair colorbis chestnut brown

Pantene Total Damage Care Shampoo

Honestly, I never tried using Pantene before. But a friend that I always envied because of her super shiny, dull free and straight hair told me to try Pant...


Pantene Total Damage Care Shampoo
Honestly, I never tried using Pantene before. But a friend that I always envied because of her super shiny, dull free and straight hair told me to try Pant...

Pantene 3 Minute Miracle Total Damage Care Intensive Conditioner

Absolutely loving my hair after using the Pantene 3 Minute Miracle Total Damage Care Intensive Conditioner! My hair feels incredibly smooth, soft, and revi...


Pantene 3 Minute Miracle Total Damage Care Intensive Conditioner
Absolutely loving my hair after using the Pantene 3 Minute Miracle Total Damage Care Intensive Conditioner! My hair feels incredibly smooth, soft, and revi...

Pantene Total Damage Care Shampoo

Never had a bad day with Pantene, always feeling confident with my hair even without combing. It also wears all day fragrance that makes you feel fresh and...


Pantene Total Damage Care Shampoo
Never had a bad day with Pantene, always feeling confident with my hair even without combing. It also wears all day fragrance that makes you feel fresh and...

Daily Moisture Repair Shampoo

I've used this product and it really fixed my hair problem. It has a good fragrant and gives my hair smooth and manageable.


Daily Moisture Repair Shampoo
I've used this product and it really fixed my hair problem. It has a good fragrant and gives my hair smooth and manageable.

Pantene 3 Minute Miracle Total Damage Care Intensive Conditioner
Ito na talaga ang conditioner na gamit ko since dalaga pa ako, Ngayon na may anak na Ako na babae dalawa na kami Pati shampoo namin naka Pantene talaga kas...

Pantene 3 Minute Miracle Total Damage Care Intensive Conditioner
Ito na talaga ang conditioner na gamit ko since dalaga pa ako, Ngayon na may anak na Ako na babae dalawa na kami Pati shampoo namin naka Pantene talaga kas...

Pantene 3 Minute Miracle Total Damage Care Intensive Conditioner
This conditioner I super love, very reliable in making my hair smells great whole day long even under the sun!

Pantene 3 Minute Miracle Total Damage Care Intensive Conditioner
This conditioner I super love, very reliable in making my hair smells great whole day long even under the sun!

Pantene 3 Minute Miracle Total Damage Care Intensive Conditioner

It works its magic in just three minutes, leaving your hair feeling soft, smooth, and deeply nourished without weighing it down. For the price, it’s a grea...


Pantene 3 Minute Miracle Total Damage Care Intensive Conditioner
It works its magic in just three minutes, leaving your hair feeling soft, smooth, and deeply nourished without weighing it down. For the price, it’s a grea...

Pantene 3 Minute Miracle Total Damage Care Intensive Conditioner

My daughters and I have been using this for more than a year now, and so far we really love the result sa mga buhok namin lalo na kapag galing kami from lo...


Pantene 3 Minute Miracle Total Damage Care Intensive Conditioner
My daughters and I have been using this for more than a year now, and so far we really love the result sa mga buhok namin lalo na kapag galing kami from lo...

Pantene Total Damage Care Shampoo
After months of using the Pantene Total Damage Care Shampoo and Conditioner, my hair is softer easier to manage, there is less hair fall and it doesn't fee...

Pantene Total Damage Care Shampoo
After months of using the Pantene Total Damage Care Shampoo and Conditioner, my hair is softer easier to manage, there is less hair fall and it doesn't fee...

Pantene Micellar Water Pure & Cleanse Shampoo

This product is good for my hair. My hair is shiny and smooth because of this. And it smell so good


Pantene Micellar Water Pure & Cleanse Shampoo
This product is good for my hair. My hair is shiny and smooth because of this. And it smell so good

Pantene 3 Minute Miracle Total Damage Care Intensive Conditioner

Leaves my hair soft and fragrant! the best fit for my hair so far! Also love the shampoo!!


Pantene 3 Minute Miracle Total Damage Care Intensive Conditioner
Leaves my hair soft and fragrant! the best fit for my hair so far! Also love the shampoo!!

Pantene Total Damage Care Shampoo
I dont know why but whenever I use pantene, I always develop dandruff on my scalp. And its very hard to get rid of it. My mom loves this. I feel indifferen...

Pantene Total Damage Care Shampoo
I dont know why but whenever I use pantene, I always develop dandruff on my scalp. And its very hard to get rid of it. My mom loves this. I feel indifferen...

Pantene Total Damage Care Shampoo

Since I started rebonding, my hair got split ends and hair fall due to breakage that I need to have a haircut every month. My friend recommended me this sh...


Pantene Total Damage Care Shampoo
Since I started rebonding, my hair got split ends and hair fall due to breakage that I need to have a haircut every month. My friend recommended me this sh...

Pantene 3 Minute Miracle Total Damage Care Intensive Conditioner
good in hair, smooth sya sa bhok and if you have damage hair use this product

Pantene 3 Minute Miracle Total Damage Care Intensive Conditioner
good in hair, smooth sya sa bhok and if you have damage hair use this product

Pantene Total Damage Care Shampoo

I really LOVE this PANTENE SHAMPOO. It cures my damaged care (split ends) and now it became shinny.


Pantene Total Damage Care Shampoo
I really LOVE this PANTENE SHAMPOO. It cures my damaged care (split ends) and now it became shinny.

Pantene Total Damage Care Shampoo

It lets my hair dry that's why i dont use it anymore



Pantene 3 Minute Miracle Total Damage Care Intensive Conditioner

I ACHIEVE BEAUTIFUL AND SMOOTH HAIR WITH THIS NEW PRODUCT OF PANTENE 3 MINUTE MIRACLE TOTAL DAMAGE CARE INTENSIVE CONDITIONER ✨😍 HIGHLY RECOMMENDED TO AL...


Pantene 3 Minute Miracle Total Damage Care Intensive Conditioner
I ACHIEVE BEAUTIFUL AND SMOOTH HAIR WITH THIS NEW PRODUCT OF PANTENE 3 MINUTE MIRACLE TOTAL DAMAGE CARE INTENSIVE CONDITIONER ✨😍 HIGHLY RECOMMENDED TO AL...

Pantene Hair Fall Control Shampoo

This is my MUST-HAVE when it comes to taking good care of my hair since my hair is really dry and brittle. It really helps my damaged hair to be silky, str...


Pantene Hair Fall Control Shampoo
This is my MUST-HAVE when it comes to taking good care of my hair since my hair is really dry and brittle. It really helps my damaged hair to be silky, str...

Pantene Total Damage Care Shampoo

highly recommended.i loved this product,works wonder on my hair.


Pantene Total Damage Care Shampoo
highly recommended.i loved this product,works wonder on my hair.

Pantene 3 Minute Miracle Total Damage Care Intensive Conditioner
Highly recommended! It helps repair my damaged hair .

Pantene 3 Minute Miracle Total Damage Care Intensive Conditioner
Highly recommended! It helps repair my damaged hair .

Pantene 3 Minute Miracle Total Damage Care Intensive Conditioner
Totally gave me miracle after using this pantene 3 minute miracle😍😍😍😍

Pantene 3 Minute Miracle Total Damage Care Intensive Conditioner
Totally gave me miracle after using this pantene 3 minute miracle😍😍😍😍

Pantene Total Damage Care Shampoo
I'm using Pantene since i was in High school and i really like it especially the scent with it. It's really effective. But now that I'm pregnant with my fi...

Pantene Total Damage Care Shampoo
I'm using Pantene since i was in High school and i really like it especially the scent with it. It's really effective. But now that I'm pregnant with my fi...

Pro-V Micellar Rosewater Shampoo and Conditioner
After using this shampoo + conditioner for more than a week, I have noticed how my hair became smoother and healthy-looking.

Pro-V Micellar Rosewater Shampoo and Conditioner
After using this shampoo + conditioner for more than a week, I have noticed how my hair became smoother and healthy-looking.

Pantene 3 Minute Miracle Total Damage Care Intensive Conditioner
When i use this product, yong hair ko ay talagang lumambot at become shiny.i had a frizzy hair,malaking tulong sa akin ang pantene.

Pantene 3 Minute Miracle Total Damage Care Intensive Conditioner
When i use this product, yong hair ko ay talagang lumambot at become shiny.i had a frizzy hair,malaking tulong sa akin ang pantene.

Daily Moisture Repair Shampoo

Sobra bango na toh malambot Ng buhot ko at lalo ako pumopogi haha


Daily Moisture Repair Shampoo
Sobra bango na toh malambot Ng buhot ko at lalo ako pumopogi haha

Pantene Hair Fall Control Shampoo

This is not hair fall control, mas lalong naglagas ang hair ko nung eto gamit ko, does not do its job.


Pantene Hair Fall Control Shampoo
This is not hair fall control, mas lalong naglagas ang hair ko nung eto gamit ko, does not do its job.

Pantene 3 Minute Miracle Total Damage Care Intensive Conditioner

Madulas sa buhok at Ang bango din nya, Ang Gaan ng pakiramdam ko dahil Hindi nakakalagkit ng buhok , highly recommend.


Pantene 3 Minute Miracle Total Damage Care Intensive Conditioner
Madulas sa buhok at Ang bango din nya, Ang Gaan ng pakiramdam ko dahil Hindi nakakalagkit ng buhok , highly recommend.

Pantene 3 Minute Miracle Total Damage Care Intensive Conditioner

My hair got damaged from bleaching. I tried a few products before trying this one and none of the helped. It’s only when I decided to try Pantene 3 Minute ...


Pantene 3 Minute Miracle Total Damage Care Intensive Conditioner
My hair got damaged from bleaching. I tried a few products before trying this one and none of the helped. It’s only when I decided to try Pantene 3 Minute ...

Pantene 3 Minute Miracle Total Damage Care Intensive Conditioner
First I love the packaging it's so classy and clean,second I love the smell I'm actually addicted on its smell,and third I love the formula and performance...

Pantene 3 Minute Miracle Total Damage Care Intensive Conditioner
First I love the packaging it's so classy and clean,second I love the smell I'm actually addicted on its smell,and third I love the formula and performance...