Colgate Optic White Purple Toothpaste
#HelloPurple, Bye-bye Yellow! NEW Colgate Optic White Purple instantly color-corrects the yellow tones in your teeth.* Colgate's first ever Purple Toothpaste features micro-polishing crystals for a brighter, whiter smile.**
Product Claims:
- Colgate's first Purple Toothpaste in the country
- Color-corrects yellow tones in an instant*
- For a brighter, whiter smile**
- Safe for everyday use with a refreshing mint flavor
*immediately post-brushing only
**Removes surface stains with twice daily use vs. regular fluoride toothpaste. In as early as 7 days. Results may vary.
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4.2 Whiter Teeth
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4.5 Gentle on Enamel
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4.4 Fresh Breath
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4.4 Innovative
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3.8 Affordable

Member reviews | 241
Filter reviews

Colgate Optic White toothpaste gives me a sparkle white finish after brushing. The taste is great. After brushing gives me the feeling of confidence facing everyday challenges of the world. I will definetly recommend this pr... Read more
Colgate Optic White Purple Toothpaste Review
1 month agoI recently tried the Colgate Optic White Purple Toothpaste, and it’s definitely an interesting product! Marketed as a color-correcting toothpaste, it uses purple tones to neutralize yellow stains, giving the illusion of whit... Read more
Purple toothpaste
1 month agoI’ve already used this toothpaste. I can see an immediate effect on my teeth, but it’s only temporary because of my daily coffee habit. However, I still agree that it brightened my teeth for a while.
This product is effective and performs as advertised. However, it tends to stain both my sink and clothing. Price is a bit on the higher side as the tube is smaller in size.
Interesting concept
2 months agoCreative approach to whitening teeth! Can see some of the effects after a while. Worth a try!
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