Colgate Optic White Purple Toothpaste
#HelloPurple, Bye-bye Yellow! NEW Colgate Optic White Purple instantly color-corrects the yellow tones in your teeth.* Colgate's first ever Purple Toothpaste features micro-polishing crystals for a brighter, whiter smile.**
Product Claims:
- Colgate's first Purple Toothpaste in the country
- Color-corrects yellow tones in an instant*
- For a brighter, whiter smile**
- Safe for everyday use with a refreshing mint flavor
*immediately post-brushing only
**Removes surface stains with twice daily use vs. regular fluoride toothpaste. In as early as 7 days. Results may vary.
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4.2 Whiter Teeth
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4.5 Gentle on Enamel
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4.4 Fresh Breath
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4.4 Innovative
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3.8 Affordable
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