Colgate Optic White Purple Teeth Whitening Serum
Introducing Colgate's 1st ever Purple Serum -- a whitening BOOSTᐤ for your teeth!
Inspired by the color theory, it instantly color corrects yellow tones*. It is the ULTIMATE Purple for superior color correction# whenever you need it. It comes with a slick, smooth serum texture with refreshing mint and yuzu flavor. Enamel-safe and suitable for daily use alongside your usual oral care routine. Get yours today and Pump, Purple, SMILE!
Disclaimer:
- *For temporary efficacy
- ᐤvs brushing with Colgate non whitening toothpaste alone
- #vs non color-correcting toothpaste based on lab test. Effect is temporary.
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3.7 Whitening Boost
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4.1 Enamel Safe
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4.1 Fresh Breath
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4 Innovative
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4 Flavor

Member reviews | 45
Filter reviews
Whitening Serum Brightens teeth
1 month agoThanks for the optic white purple teeth whitening Serum whitening serum help me teeth become better.This can brush clean up my teeth and wash up . Protected your teeth and make sure my skin brighter than last time after I br... Read more

Whitening teeth . Slowly result
2 months agoAfter using it, my teeth became more sensitive, and the whitening effect is not very noticeable. It might be because I've only used it for seven days. This is a product that requires consistent use, so I'll continue using it... Read more
Suitable for pre-event use. While there are whitening effects seen, the effects are not long lasting. Even so, I would recommend it if you’re looking for a quick fix!

A good product but effects are short term
2 months agoIt does work, but effects only last maybe half a day or a day at max. Have to be consistent for it to be effective. For the price point i wont buy it again. Overall its a decent product. FYI I do not drink coffee or smoke so... Read more

Worth the hype !
2 months agoThe purple color-correcting formula actually works to cancel out yellow tones, and I could see an instant brightening effect after the first use. With consistent use over a few days, my teeth looked whiter without any sensit... Read more
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