Rare Beauty
Rare Beauty is breaking down unrealistic standards of perfection. This is makeup made to feel good in, without hiding what makes you unique—because Rare Beauty is not about being someone else but being who you are.
"I think Rare Beauty can be more than a beauty brand—it can make an impact. I want us all to stop comparing ourselves to each other and just start embracing our own uniqueness." - Founder, Selena Gomez
We are on a mission to help everyone celebrate their individuality by redefining what beautiful means. We want to promote self-acceptance and give people the tools they need to feel less alone in the world. Our vision is to create a safe, welcoming space in beauty—and beyond—that supports mental well-being across age, gender identity, sexual orientation, race, cultural background, physical or mental ability, and perspective.
We believe in the beauty of imperfections.
We nurture a caring, respectful community.
We create meaningful connections and relationships.
We champion authenticity and positivity.
We lead with transparency to build trust.
We believe there is power in being vulnerable.
Brand’s Products
Soft Pinch Liquid Blush
I’ve tried 13 shades of the soft pinch liquid blush and the shades are suitable for most people! Firstly, it is so pigmented that one or two dots of it ...
Soft Pinch Liquid Blush
I’ve tried 13 shades of the soft pinch liquid blush and the shades are suitable for most people! Firstly, it is so pigmented that one or two dots of it ...
Soft Pinch Liquid Blush
Loving this blusher. Even though it is a blusher but I also use it as eyeshadow and lipstick. Really pigmented and easy to blend. Since I love dewy effect,...
Soft Pinch Liquid Blush
Loving this blusher. Even though it is a blusher but I also use it as eyeshadow and lipstick. Really pigmented and easy to blend. Since I love dewy effect,...
Soft Pinch Liquid Blush
Best blusher. Like the tagline, just one dot enough. This blusher really does it work and last long. I truly love shade joy and hopefully one day will get ...
Soft Pinch Liquid Blush
Best blusher. Like the tagline, just one dot enough. This blusher really does it work and last long. I truly love shade joy and hopefully one day will get ...
Soft Pinch Liquid Blush
Most beautiful liquid blush ever, applied like a dream and it is so bendable❤️❤️❤️
Soft Pinch Liquid Blush
Most beautiful liquid blush ever, applied like a dream and it is so bendable❤️❤️❤️
Soft Pinch Liquid Blush
I fell in love with the product. It blends easily and looks like you are naturally blushing!
Soft Pinch Liquid Blush
I fell in love with the product. It blends easily and looks like you are naturally blushing!
Soft Pinch Liquid Blush
Loving this blusher. Even though it is a blusher but I also use it as eyeshadow and lipstick. Really pigmented and easy to blend. Since I love dewy effect,...
Soft Pinch Liquid Blush
Loving this blusher. Even though it is a blusher but I also use it as eyeshadow and lipstick. Really pigmented and easy to blend. Since I love dewy effect,...
Soft Pinch Liquid Blush
Most beautiful liquid blush ever, applied like a dream and it is so bendable❤️❤️❤️
Soft Pinch Liquid Blush
Most beautiful liquid blush ever, applied like a dream and it is so bendable❤️❤️❤️
Soft Pinch Liquid Blush
I’ve tried 13 shades of the soft pinch liquid blush and the shades are suitable for most people! Firstly, it is so pigmented that one or two dots of it ...
Soft Pinch Liquid Blush
I’ve tried 13 shades of the soft pinch liquid blush and the shades are suitable for most people! Firstly, it is so pigmented that one or two dots of it ...
Soft Pinch Liquid Blush
Best blusher. Like the tagline, just one dot enough. This blusher really does it work and last long. I truly love shade joy and hopefully one day will get ...
Soft Pinch Liquid Blush
Best blusher. Like the tagline, just one dot enough. This blusher really does it work and last long. I truly love shade joy and hopefully one day will get ...
Soft Pinch Liquid Blush
I fell in love with the product. It blends easily and looks like you are naturally blushing!
Soft Pinch Liquid Blush
I fell in love with the product. It blends easily and looks like you are naturally blushing!
Soft Pinch Liquid Blush
I’ve tried 13 shades of the soft pinch liquid blush and the shades are suitable for most people! Firstly, it is so pigmented that one or two dots of it ...
Soft Pinch Liquid Blush
I’ve tried 13 shades of the soft pinch liquid blush and the shades are suitable for most people! Firstly, it is so pigmented that one or two dots of it ...
Soft Pinch Liquid Blush
Best blusher. Like the tagline, just one dot enough. This blusher really does it work and last long. I truly love shade joy and hopefully one day will get ...
Soft Pinch Liquid Blush
Best blusher. Like the tagline, just one dot enough. This blusher really does it work and last long. I truly love shade joy and hopefully one day will get ...
Soft Pinch Liquid Blush
I fell in love with the product. It blends easily and looks like you are naturally blushing!
Soft Pinch Liquid Blush
I fell in love with the product. It blends easily and looks like you are naturally blushing!
Soft Pinch Liquid Blush
Loving this blusher. Even though it is a blusher but I also use it as eyeshadow and lipstick. Really pigmented and easy to blend. Since I love dewy effect,...
Soft Pinch Liquid Blush
Loving this blusher. Even though it is a blusher but I also use it as eyeshadow and lipstick. Really pigmented and easy to blend. Since I love dewy effect,...
Soft Pinch Liquid Blush
Most beautiful liquid blush ever, applied like a dream and it is so bendable❤️❤️❤️
Soft Pinch Liquid Blush
Most beautiful liquid blush ever, applied like a dream and it is so bendable❤️❤️❤️