Plus Ultra
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Our smiles make us unique, which is why we were tired of seeing the same smile everywhere–that perfect pearly white grin didn’t represent the smiles we saw every day, in real life. We noticed that the oral care industry was centered on aspiration, not inclusion. Perfection not quirks, originality, or flaws. So we decided to create a new kind of oral care brand. One that cultivates a community and culture of inclusion. We are here to take care of your smile–so you can focus on the things that make you smile. So bring us your gaps, chips, braces, and pearly whites if you have them! We look forward to making you smile.
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