Rare Beauty
Rare Beauty is breaking down unrealistic standards of perfection. This is makeup made to feel good in, without hiding what makes you unique—because Rare Beauty is not about being someone else but being who you are.
"I think Rare Beauty can be more than a beauty brand—it can make an impact. I want us all to stop comparing ourselves to each other and just start embracing our own uniqueness." - Founder, Selena Gomez
We are on a mission to help everyone celebrate their individuality by redefining what beautiful means. We want to promote self-acceptance and give people the tools they need to feel less alone in the world. Our vision is to create a safe, welcoming space in beauty—and beyond—that supports mental well-being across age, gender identity, sexual orientation, race, cultural background, physical or mental ability, and perspective.
We believe in the beauty of imperfections.
We nurture a caring, respectful community.
We create meaningful connections and relationships.
We champion authenticity and positivity.
We lead with transparency to build trust.
We believe there is power in being vulnerable.
Brand’s Products
Positive Light Tinted Moisturizer SPF 20
very light on the skin, low coverage and super good if you want a no makeup makeup look!
Positive Light Tinted Moisturizer SPF 20
very light on the skin, low coverage and super good if you want a no makeup makeup look!
Soft Pinch Liquid Blush
One of the best blushes. Just one tiny dot is needed, its so pigmented~
Soft Pinch Liquid Blush
One of the best blushes. Just one tiny dot is needed, its so pigmented~
Soft Pinch Liquid Blush
I got this as a gift many years ago and it is a really good blush. I still use it every day and it is really pigmented it will last you forever. It is also...
Soft Pinch Liquid Blush
I got this as a gift many years ago and it is a really good blush. I still use it every day and it is really pigmented it will last you forever. It is also...
Soft Pinch Liquid Blush
I got encourage and it is a very pretty shade of purple pink. The formula blends out easily to a nice glossy finish. However the item is very pigmented thu...
Soft Pinch Liquid Blush
I got encourage and it is a very pretty shade of purple pink. The formula blends out easily to a nice glossy finish. However the item is very pigmented thu...
Soft Pinch Liquid Blush
so super beautiful. blends perfectly and gives the perfect flush. at first i got the matte version which i didnt really get the hype about but i decided to...
Soft Pinch Liquid Blush
so super beautiful. blends perfectly and gives the perfect flush. at first i got the matte version which i didnt really get the hype about but i decided to...
Positive Light Tinted Moisturizer SPF 20
The idea of a tinted moisturizer is great for normal days when you don't want to cake your face with a foundation. But while this tinted moisturiser does f...
Positive Light Tinted Moisturizer SPF 20
The idea of a tinted moisturizer is great for normal days when you don't want to cake your face with a foundation. But while this tinted moisturiser does f...
Soft Pinch Liquid Blush
love this product so much i bought it in 3 different shades. super pigmented and able to last me for MONTHS. cons: - might be hard to blend if too much is...
Soft Pinch Liquid Blush
love this product so much i bought it in 3 different shades. super pigmented and able to last me for MONTHS. cons: - might be hard to blend if too much is...
Positive Light Tinted Moisturizer SPF 20
Very lightweight, it's so far the best tinted moisturizer I have ever used, It is not oily unlike other tinted moisturizers, and this is the best as it won...
Positive Light Tinted Moisturizer SPF 20
Very lightweight, it's so far the best tinted moisturizer I have ever used, It is not oily unlike other tinted moisturizers, and this is the best as it won...
Soft Pinch Liquid Blush
This is the best blush i've ever owned, a little bit goes a long way! I usually use 1-2 dots every time. This product blends super easily too! The only min...
Soft Pinch Liquid Blush
This is the best blush i've ever owned, a little bit goes a long way! I usually use 1-2 dots every time. This product blends super easily too! The only min...
Soft Pinch Liquid Blush
very pigmented and super long-lasting. only 1 small dot it needed but it is also buildable if you wish to use more. blends very well and lasts almost the w...
Soft Pinch Liquid Blush
very pigmented and super long-lasting. only 1 small dot it needed but it is also buildable if you wish to use more. blends very well and lasts almost the w...
Soft Pinch Liquid Blush
It's super pigmented, which makes it value for money as one blush can last very long. Only needs about 1-2 dots per cheek which is already more than enough...
Soft Pinch Liquid Blush
It's super pigmented, which makes it value for money as one blush can last very long. Only needs about 1-2 dots per cheek which is already more than enough...
Soft Pinch Liquid Blush
The shade range of this product is impeccable: no two shades are alike, they vary in finishes (matte/satin/glowy) and they accommodate different skintone &...
Soft Pinch Liquid Blush
The shade range of this product is impeccable: no two shades are alike, they vary in finishes (matte/satin/glowy) and they accommodate different skintone &...
Positive Light Tinted Moisturizer SPF 20
very light on the skin, low coverage and super good if you want a no makeup makeup look!
Positive Light Tinted Moisturizer SPF 20
very light on the skin, low coverage and super good if you want a no makeup makeup look!
Soft Pinch Liquid Blush
I got this as a gift many years ago and it is a really good blush. I still use it every day and it is really pigmented it will last you forever. It is also...
Soft Pinch Liquid Blush
I got this as a gift many years ago and it is a really good blush. I still use it every day and it is really pigmented it will last you forever. It is also...
Soft Pinch Liquid Blush
The shade range of this product is impeccable: no two shades are alike, they vary in finishes (matte/satin/glowy) and they accommodate different skintone &...
Soft Pinch Liquid Blush
The shade range of this product is impeccable: no two shades are alike, they vary in finishes (matte/satin/glowy) and they accommodate different skintone &...
Positive Light Tinted Moisturizer SPF 20
Very lightweight, it's so far the best tinted moisturizer I have ever used, It is not oily unlike other tinted moisturizers, and this is the best as it won...
Positive Light Tinted Moisturizer SPF 20
Very lightweight, it's so far the best tinted moisturizer I have ever used, It is not oily unlike other tinted moisturizers, and this is the best as it won...
Soft Pinch Liquid Blush
One of the best blushes. Just one tiny dot is needed, its so pigmented~
Soft Pinch Liquid Blush
One of the best blushes. Just one tiny dot is needed, its so pigmented~
Soft Pinch Liquid Blush
This is the best blush i've ever owned, a little bit goes a long way! I usually use 1-2 dots every time. This product blends super easily too! The only min...
Soft Pinch Liquid Blush
This is the best blush i've ever owned, a little bit goes a long way! I usually use 1-2 dots every time. This product blends super easily too! The only min...
Soft Pinch Liquid Blush
very pigmented and super long-lasting. only 1 small dot it needed but it is also buildable if you wish to use more. blends very well and lasts almost the w...
Soft Pinch Liquid Blush
very pigmented and super long-lasting. only 1 small dot it needed but it is also buildable if you wish to use more. blends very well and lasts almost the w...
Soft Pinch Liquid Blush
It's super pigmented, which makes it value for money as one blush can last very long. Only needs about 1-2 dots per cheek which is already more than enough...
Soft Pinch Liquid Blush
It's super pigmented, which makes it value for money as one blush can last very long. Only needs about 1-2 dots per cheek which is already more than enough...
Soft Pinch Liquid Blush
so super beautiful. blends perfectly and gives the perfect flush. at first i got the matte version which i didnt really get the hype about but i decided to...
Soft Pinch Liquid Blush
so super beautiful. blends perfectly and gives the perfect flush. at first i got the matte version which i didnt really get the hype about but i decided to...
Soft Pinch Liquid Blush
love this product so much i bought it in 3 different shades. super pigmented and able to last me for MONTHS. cons: - might be hard to blend if too much is...
Soft Pinch Liquid Blush
love this product so much i bought it in 3 different shades. super pigmented and able to last me for MONTHS. cons: - might be hard to blend if too much is...
Soft Pinch Liquid Blush
I got encourage and it is a very pretty shade of purple pink. The formula blends out easily to a nice glossy finish. However the item is very pigmented thu...
Soft Pinch Liquid Blush
I got encourage and it is a very pretty shade of purple pink. The formula blends out easily to a nice glossy finish. However the item is very pigmented thu...
Positive Light Tinted Moisturizer SPF 20
The idea of a tinted moisturizer is great for normal days when you don't want to cake your face with a foundation. But while this tinted moisturiser does f...
Positive Light Tinted Moisturizer SPF 20
The idea of a tinted moisturizer is great for normal days when you don't want to cake your face with a foundation. But while this tinted moisturiser does f...
Positive Light Tinted Moisturizer SPF 20
The idea of a tinted moisturizer is great for normal days when you don't want to cake your face with a foundation. But while this tinted moisturiser does f...
Positive Light Tinted Moisturizer SPF 20
The idea of a tinted moisturizer is great for normal days when you don't want to cake your face with a foundation. But while this tinted moisturiser does f...
Soft Pinch Liquid Blush
I got encourage and it is a very pretty shade of purple pink. The formula blends out easily to a nice glossy finish. However the item is very pigmented thu...
Soft Pinch Liquid Blush
I got encourage and it is a very pretty shade of purple pink. The formula blends out easily to a nice glossy finish. However the item is very pigmented thu...
Soft Pinch Liquid Blush
so super beautiful. blends perfectly and gives the perfect flush. at first i got the matte version which i didnt really get the hype about but i decided to...
Soft Pinch Liquid Blush
so super beautiful. blends perfectly and gives the perfect flush. at first i got the matte version which i didnt really get the hype about but i decided to...
Soft Pinch Liquid Blush
love this product so much i bought it in 3 different shades. super pigmented and able to last me for MONTHS. cons: - might be hard to blend if too much is...
Soft Pinch Liquid Blush
love this product so much i bought it in 3 different shades. super pigmented and able to last me for MONTHS. cons: - might be hard to blend if too much is...
Soft Pinch Liquid Blush
One of the best blushes. Just one tiny dot is needed, its so pigmented~
Soft Pinch Liquid Blush
One of the best blushes. Just one tiny dot is needed, its so pigmented~
Soft Pinch Liquid Blush
This is the best blush i've ever owned, a little bit goes a long way! I usually use 1-2 dots every time. This product blends super easily too! The only min...
Soft Pinch Liquid Blush
This is the best blush i've ever owned, a little bit goes a long way! I usually use 1-2 dots every time. This product blends super easily too! The only min...
Soft Pinch Liquid Blush
very pigmented and super long-lasting. only 1 small dot it needed but it is also buildable if you wish to use more. blends very well and lasts almost the w...
Soft Pinch Liquid Blush
very pigmented and super long-lasting. only 1 small dot it needed but it is also buildable if you wish to use more. blends very well and lasts almost the w...
Soft Pinch Liquid Blush
It's super pigmented, which makes it value for money as one blush can last very long. Only needs about 1-2 dots per cheek which is already more than enough...
Soft Pinch Liquid Blush
It's super pigmented, which makes it value for money as one blush can last very long. Only needs about 1-2 dots per cheek which is already more than enough...
Positive Light Tinted Moisturizer SPF 20
Very lightweight, it's so far the best tinted moisturizer I have ever used, It is not oily unlike other tinted moisturizers, and this is the best as it won...
Positive Light Tinted Moisturizer SPF 20
Very lightweight, it's so far the best tinted moisturizer I have ever used, It is not oily unlike other tinted moisturizers, and this is the best as it won...
Positive Light Tinted Moisturizer SPF 20
very light on the skin, low coverage and super good if you want a no makeup makeup look!
Positive Light Tinted Moisturizer SPF 20
very light on the skin, low coverage and super good if you want a no makeup makeup look!
Soft Pinch Liquid Blush
I got this as a gift many years ago and it is a really good blush. I still use it every day and it is really pigmented it will last you forever. It is also...
Soft Pinch Liquid Blush
I got this as a gift many years ago and it is a really good blush. I still use it every day and it is really pigmented it will last you forever. It is also...
Soft Pinch Liquid Blush
The shade range of this product is impeccable: no two shades are alike, they vary in finishes (matte/satin/glowy) and they accommodate different skintone &...
Soft Pinch Liquid Blush
The shade range of this product is impeccable: no two shades are alike, they vary in finishes (matte/satin/glowy) and they accommodate different skintone &...