Rare Beauty
Rare Beauty is breaking down unrealistic standards of perfection. This is makeup made to feel good in, without hiding what makes you unique—because Rare Beauty is not about being someone else but being who you are.
"I think Rare Beauty can be more than a beauty brand—it can make an impact. I want us all to stop comparing ourselves to each other and just start embracing our own uniqueness." - Founder, Selena Gomez
We are on a mission to help everyone celebrate their individuality by redefining what beautiful means. We want to promote self-acceptance and give people the tools they need to feel less alone in the world. Our vision is to create a safe, welcoming space in beauty—and beyond—that supports mental well-being across age, gender identity, sexual orientation, race, cultural background, physical or mental ability, and perspective.
We believe in the beauty of imperfections.
We nurture a caring, respectful community.
We create meaningful connections and relationships.
We champion authenticity and positivity.
We lead with transparency to build trust.
We believe there is power in being vulnerable.
Brand’s Products
Soft Pinch Liquid Blush
Such a beautiful formula. Feels so lightweight on the skin. Easy to blend but a little goes a long way make sure you work this product into your hand with ...
Soft Pinch Liquid Blush
Such a beautiful formula. Feels so lightweight on the skin. Easy to blend but a little goes a long way make sure you work this product into your hand with ...
Soft Pinch Liquid Blush
I love this blush! It blends like butter. It last ages too. I only need a little dab of it and it makes my skin look so soft and smooth.
Soft Pinch Liquid Blush
I love this blush! It blends like butter. It last ages too. I only need a little dab of it and it makes my skin look so soft and smooth.
Soft Pinch Liquid Blush
This is my favourite and everyday use blush as it is easy to apply. It comes with different shades but I preferably love the 'bliss' shade. The shades are ...
Soft Pinch Liquid Blush
This is my favourite and everyday use blush as it is easy to apply. It comes with different shades but I preferably love the 'bliss' shade. The shades are ...
Positive Light Tinted Moisturizer SPF 20
I thought it's only popular because of Selena Gomez, but I'm wrong. I tried this positive light tinted moisturizer because I'm looking for something li...
Positive Light Tinted Moisturizer SPF 20
I thought it's only popular because of Selena Gomez, but I'm wrong. I tried this positive light tinted moisturizer because I'm looking for something li...
Soft Pinch Liquid Blush
This is my favourite and everyday use blush as it is easy to apply. It comes with different shades but I preferably love the 'bliss' shade. The shades are ...
Soft Pinch Liquid Blush
This is my favourite and everyday use blush as it is easy to apply. It comes with different shades but I preferably love the 'bliss' shade. The shades are ...
Soft Pinch Liquid Blush
I love this blush! It blends like butter. It last ages too. I only need a little dab of it and it makes my skin look so soft and smooth.
Soft Pinch Liquid Blush
I love this blush! It blends like butter. It last ages too. I only need a little dab of it and it makes my skin look so soft and smooth.
Positive Light Tinted Moisturizer SPF 20
I thought it's only popular because of Selena Gomez, but I'm wrong. I tried this positive light tinted moisturizer because I'm looking for something li...
Positive Light Tinted Moisturizer SPF 20
I thought it's only popular because of Selena Gomez, but I'm wrong. I tried this positive light tinted moisturizer because I'm looking for something li...
Soft Pinch Liquid Blush
Such a beautiful formula. Feels so lightweight on the skin. Easy to blend but a little goes a long way make sure you work this product into your hand with ...
Soft Pinch Liquid Blush
Such a beautiful formula. Feels so lightweight on the skin. Easy to blend but a little goes a long way make sure you work this product into your hand with ...
Soft Pinch Liquid Blush
Such a beautiful formula. Feels so lightweight on the skin. Easy to blend but a little goes a long way make sure you work this product into your hand with ...
Soft Pinch Liquid Blush
Such a beautiful formula. Feels so lightweight on the skin. Easy to blend but a little goes a long way make sure you work this product into your hand with ...
Positive Light Tinted Moisturizer SPF 20
I thought it's only popular because of Selena Gomez, but I'm wrong. I tried this positive light tinted moisturizer because I'm looking for something li...
Positive Light Tinted Moisturizer SPF 20
I thought it's only popular because of Selena Gomez, but I'm wrong. I tried this positive light tinted moisturizer because I'm looking for something li...
Soft Pinch Liquid Blush
I love this blush! It blends like butter. It last ages too. I only need a little dab of it and it makes my skin look so soft and smooth.
Soft Pinch Liquid Blush
I love this blush! It blends like butter. It last ages too. I only need a little dab of it and it makes my skin look so soft and smooth.
Soft Pinch Liquid Blush
This is my favourite and everyday use blush as it is easy to apply. It comes with different shades but I preferably love the 'bliss' shade. The shades are ...
Soft Pinch Liquid Blush
This is my favourite and everyday use blush as it is easy to apply. It comes with different shades but I preferably love the 'bliss' shade. The shades are ...