Colgate Optic White Purple Toothpaste
#HelloPurple, Bye-bye Yellow! NEW Colgate Optic White Purple instantly color-corrects the yellow tones in your teeth.* Colgate's first ever Purple Toothpaste features micro-polishing crystals for a brighter, whiter smile.**
Product Claims:
- Colgate's first Purple Toothpaste in the country
- Color-corrects yellow tones in an instant*
- For a brighter, whiter smile**
- Safe for everyday use with a refreshing mint flavor
*immediately post-brushing only
**Removes surface stains with twice daily use vs. regular fluoride toothpaste. In as early as 7 days. Results may vary.
-
4.5 Efficacy
-
4.7 Flavor
-
4.7 Packaging

Member reviews | 549
Filter reviews

Whiter teeth
2 days agoBeen using this toothpaste for months. It may take some time before you see the results, but there is indeed a significant change with continued use.

As someone with braces struggling with stains, this is a must buy. This helps to whiten my teeth. Results can be visible in 7 days. But just a heads up, this doesn't freshen your breath for this is not your typical minty tas... Read more

Truly whitening
4 days agoI used this when I got it on sale in the orange app. I love the feel after using this toothpaste. I love it even more when I checked my teeth after a few tries. It somehow neutralizes the yellowish teeth I had. Never changin... Read more

Color Me Purple!
4 days agoThe purple color of this toothpaste worked wonders as it purportedly neutralizes yellow tones and thus leaves teeth several shades lighter and optically whiter! Packed with fluoride for stronger teeth and cavity protection. ... Read more
I've been using Colgate Optic White for a while now, and I'm consistently impressed! I've noticed a significant improvement in the brightness of my teeth. Beyond its effectiveness, I really appreciate the taste, it's clean... Read more
Similar products
Blog
Long-lasting mascaras: Top 5 approved by our community
Looking for long-lasting mascaras for thick and glossy lashes? In this article, we provide you with a list of the top 5...
Squalane: What is it? How does it benefit your skin and hair?
Squalane is a hydrating molecule derived from both plant, human and animal fats. It mimics your skin’s natural oi...
Korean beauty products you should stock up on and our top 4 picks!
Korean beauty products are known to be gentle, hydrating and has a long-term approach to skincare to help people achiev...