Colgate Optic White Purple Teeth Whitening Serum
Introducing Colgate's 1st ever Purple Serum -- a whitening BOOSTᐤ for your teeth!
Inspired by the color theory, it instantly color corrects yellow tones*. It is the ULTIMATE Purple for superior color correction# whenever you need it. It comes with a slick, smooth serum texture with refreshing mint and yuzu flavor. Enamel-safe and suitable for daily use alongside your usual oral care routine. Get yours today and Pump, Purple, SMILE!
Disclaimer:
- *For temporary efficacy
- ᐤvs brushing with Colgate non whitening toothpaste alone
- #vs non color-correcting toothpaste based on lab test. Effect is temporary.
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3.7 Whitening Boost
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4.1 Enamel Safe
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4 Fresh Breath
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3.9 Innovative
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4 Flavor

Member reviews | 44
Filter reviews

Whitening teeth . Slowly result
17 days agoAfter using it, my teeth became more sensitive, and the whitening effect is not very noticeable. It might be because I've only used it for seven days. This is a product that requires consistent use, so I'll continue using it... Read more
Suitable for pre-event use. While there are whitening effects seen, the effects are not long lasting. Even so, I would recommend it if you’re looking for a quick fix!

A good product but effects are short term
18 days agoIt does work, but effects only last maybe half a day or a day at max. Have to be consistent for it to be effective. For the price point i wont buy it again. Overall its a decent product. FYI I do not drink coffee or smoke so... Read more

Worth the hype !
18 days agoThe purple color-correcting formula actually works to cancel out yellow tones, and I could see an instant brightening effect after the first use. With consistent use over a few days, my teeth looked whiter without any sensit... Read more
I used this product for over a week but did not notice any visible change. Perhaps a longer time period is needed for it to show results. I find it troublesome having to use this and brush for two minutes on top of my usual ... Read more
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