Elizabeth Arden Beautiful Color Moisturizing Lipstick

This lipstick comes in a gorgeous gold and silver based packaging; and inside this is the heavy golden metal case. The metal case of all the lipsticks in this range have been given a door-like corrugated appearance; and a red-door logo is present on the outer packaging as well. The metal packaging shuts with a click; thus protecting the bullet inside; and you may carry it safely in your purse during your travels. The shade number and name is written on a sticker, at the base of the lipstick. However, this is the only differentiating point between the different lipsticks of this range; the outer and the metal packaging of all the lipsticks look exactly the same. The bullet also has the door logo imprinted on it; which gives it a classy touch. Red door red is a beautiful cool toned red; which will look flattering on almost all skin tones. The lipstick tends to drag a bit on application; however, it is extremely forgiving on the dry patches or fine lines on your lips. The finish is satin and creamy and goes opaque with just one swipe. It has an immediate brightening effect on your face; and makes your teeth look whiter. IT does not dry out the lips at all; infact; it is moisturising on the lips ; and provides continuous hydration on pursing the lips together. Now regarding the staying time of the lipstick. It has an excellent color payoff; just sticks to your lips; yet is very moisturising. And it has an excellent staying time of atleast 5-6 hours; with meals in between; and without any drying, fading or migrating. It a staining lipstick; the glossy look disappears after 3-4 hours; but the color remains intact; and by the end of the day; a very pretty and uniform stain is left on the lips. Even after it fades off, it never ever leaves the lips dry. I just love the balance which Elizabeth Arden has achieved with this new range of lipsticks; it is definitely moisturising; and yet it has an extremely decent color payoff and staying time. The lipstick does not bleed at all.